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DIGITAL MARKETING STRATEGIES FOR PROFESSIONALS
Your digital marketing strategy begins with a highly optimized WordPress website. Over 25% of the world’s websites run on the WordPress platform which offers a wide range of themes and plugins that increase its design versatility and functionality, making it a good choice for almost any type of organization or business.
Do you need a logo for your business or organization? Or perhaps your business needs a totally fresh new look? I frequently partner with local graphic designers to be able to bring the best new design options to our clients. Design and color is one of the first things I cover in our initial call.
Not sure what to say? What your website says is as important as how it looks. A beautifully designed website may attract visitors, but well-written copy will keep them there and convert them to paying customers. Depending on your needs, we can polish your existing copy making it more “search-friendly” or write it from scratch.
WordPress websites are the perfect vehicle for connecting with your consumers on social media. From easy to use social media sharing icons to automatic posting of content to social networks, WordPress makes it easy for you to keep in front of your target market by allowing you to quickly integrate with popular social media sites like Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.
Search optimization is a core part of the design process. Mobile responsive coding allows you to connect with visitors across all types of mobile media. Another component is making sure your website and your brick and mortar locations are correctly listed in Google Maps and as many “local” directories as makes sense.
I don’t abandon you the minute your site is launched. Having a WordPress website means maintenance. At the very least, you’ll need to be sure your site is secure, is being backed up, and your software is always up to date. We have 3 maintenance plans that should cover most business owners’ needs.